Taraash is a strategy-led branding & marketing partner. We don't just market brands, we carve them. Tell us what you're building.
Not just prettier posts or another batch of reels. A real brand with a point of view, a strategy, and a reason to exist. If that’s what you’re after, let’s talk. And if you just need someone to fill a content calendar, we’ll respectfully save you the hours.
Positioning, narrative, brand architecture and naming. Before a single pixel, we figure out what you actually stand for, and build the strategy everything else hangs on.
Logo, brand manual, packaging, brochures, standees, reports and corporate gifting. The brand people can see, hold and touch, not just scroll past.
Website (UI/UX) & development, social media, graphics, video, performance, influencer & WhatsApp marketing. The online side, done with a strategy behind it.
Tailored workshops and 1:1 sessions in public speaking, communication and marketing, for founders, teams and students.
Brand Strategy
Brand Identity
Brand Manual
Packaging
Print Collaterals
Social Media
Content
Video Production
Performance Marketing
Influencer Marketing
Website Design
"Aastha combines a clear vision and logical strategy with a hands-on approach to execution. Her relentless questioning of 'why', 'what' and 'how' makes our projects innovative and effective."
"Aastha managed NITI Aayog's creative mandate, including the launch of the Aarogya Setu app. Excellent work ethic, high energy, manages high-pressure tasks extremely well."
"Aastha comes with a creative and strategic approach. We worked together on an IVF brand and the depth of her knowledge was immense."
"A remarkable professional. Aastha's creativity knows no bounds — fresh ideas that set us apart, delivered on time, every time."



























We begin by listening to you, your market, and what your brand is really trying to say.
We turn that into a clear strategy: positioning, narrative, and the through-line everything hangs on.
Now it becomes visible: identity, print, website, content, all designed to match the thinking.
We launch, refine, and stay your extended marketing arm as the brand grows.
Great brands aren't created by chance. They're carved with strategy, creativity and consistency. Founded by Aastha Kataria, who managed NITI Aayog's creative mandate (2019–20) and the Aarogya Setu launch, hosts Rajasthan Diaries, and runs workshops on branding & public speaking. She carves brands, and the people behind them.
MoRTH × Project Abhay
Rajasthan Diaries
Highway Hub
Guest speaker & workshops